Color psychology is the study of how colors affect perceptions and behaviors. In marketing and branding, color psychology is focused on how colors impact consumers’ impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase.
Color can influence how we feel and act; these effects are subject to personal, cultural, and situational factors. We can benefit by understanding colors and use them to help alter our states depending on where we are in life.
Do you know colors can trigger arousal states and emotions? Several studies show the impact of the paint color used in offices or living rooms affect the mood of people in them. Higher arousal emotions, for example love, passion, anger and happiness, are brought on by red, orange and yellow.
Cool. colors on the blue side of the color spectrum, - violets, blues, and greens, bring about calmness, sadness and indifference. Consider the color green, also on the blue side of the color spectrum, greens are calming colors, they symbolize nature, growth, and help us to stay calm and relaxed. Green helps us to hold on to positive memories and have a happier view of life.
Artists have long believed that color can dramatically affect moods, feelings, and emotions.
